Bowers and Wilkins can rightly claim to have an impressive heritage, industry-leading research and a mix of cost-effective and aspirational speakers. These are the components that contribute to a legendary British brand, a stable workforce, and happy owners.
And then they totally mess up by following the crowd and diversifying into making headphones, active and wireless speakers, AV soundbars, car audio, etc. Little of this new stuff is class-leading despite their claims. They should focus on what they're really good at. If they don't, their brand (and business) will be irretrievably lost.