I think WHFSV rank the cheaper players BD55 best, then 550, 35, 350, but all as excellent players. The Denon is clearly a notch or two above.
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I am waiting on a HD Audio AVR, so discounted the 55 and 550 as adding little, and opted for the 35. £219 non MR, £249 MR at Richer. I think it can be bought for less on the internet, but it was Boxing Day and Iÿwantedÿa trip out of the house ...