Pre-ordered Avatar on blu-ray (from play) which arrived yesterday; hadn't seen this movie so was fairly excited following all the hype; anyway, just finished watching it and I must say that this is quite simply the best blu-ray I have ever seen in terms of picture performance and sound quality ... I was blown away! I must add however, although I think the movie is a decent watch, it wasnt the best I've seen but is definately worth the £15, as you won't find a better disc to show off your system! So for that alone its worth adding to the collection. In my opinion, blu-ray may have peaked with this movie?