I agree there's no clear path, although I'm not sure I put it down to losing their way post-Jobs. They've been behind the last two leaps in their sector, the (putting it neutrally) popularisation of smartphones and tablets. They didn't see that 7" tablets would work, but like politicians it must be better for them to admit their mistake and join in rather than persist in an error just to save face. So what do we expect them to do? It's impossible to expect constant innovation, and I don't see any other companies innovating particularly (maybe windows surface?). So like the rest, it's incremental improvements for devices at a variety of sizes. Having said that, no company can continue to thrive by taking their customers for granted. Many people will be prepared to pay a premium for the (actual and perceived) better quality and 'cool' of an apple product, but competitors will close that gap and customers are discerning and will put a price on the style gap. I would have paid a premium, but not a £150 premium.