Clare Newsome:
matthewpiano: Its your eyes that will have to watch this set for the next 5+ years, so let your eyes make the choice.
Totally agree, with the caveat of seeing the sets in a situation where they are a) being fed a decent source (aerial/signal distribution systems in many shops tending to make many sets look atrocious) and b) have at least had some calibration done (as out of the box, again, so many sets look dreadful: five minutes later and they can seem a totally different set).
Agree completely Clare. The number of times I've been into other retailers and seen Sony sets that I know to be superb looking decidedly poor beggars belief. Set-up, calibration, and the availability of decent freeview, Sky, Sky HD, DVD, and Blu-ray feeds makes such a big difference. I make no secret of the fact that at home I have a mere KDL-32S2510 which is now a couple of generations old and not 1080P but that because of the amount of time I've spent on the settings looks fabulous on both standard definition and high definition feeds.