Universal Augmented Reality Edition blu rays

[bigboss]

Universal studios is marking its centenary by releasing augmented reality sleeves for its blu rays from 23rd April. Amazon, play, Zavvi etc. are all advertising this "Augmented Reality Edition" blu rays.

News here:

http://www.seenit.co.uk/universal-marks-centenary-by-bringing-blu-ray-sleeves-to-life/0418916/

http://www.amazon.co.uk/s/ref=nb_sb_ss_i_4_9?url=search-alias%3Daps&field-keywords=augmented+reality+blu+ray&sprefix=Augmented%2Caps%2C252

A bit of a gimmick I know.

 

[professorhat]

Ah, I'd seen these for sale and wondered what it was all about.