Ive viewed this tv in the sony center and were blown away by the quality of the picture and i must say the price. I can shop around for a slightly better deal but is it worth the 500-800 differance from the competition like samsung ect. Am i going to pay a premium for the name? Also its only, i say only 200 hertz when other manufactures are selling 240/400 hertz models. Again is this truly better. i own a 50 samsung plasma and its 4 years old and i fancy 3d veiwing to match up with the ps3, basically is it worth the money?