Seen it in the sun page 27 today for a £100 (£80 off) until 2/11/10 but on the website it is showing £150 with (£30 off) so not to sure how you'd get on in the shop tho ??
Christmas at the end of a World Cup year is traditionally a quieter time for TV/AV sales - as so much action happened in the summer.
It's the same in 2010 - there was a massive peak of sales May/June and then it's been slower than a standard year (when TV/AV sales are more evenly spread, but then peak at Xmas). So manufacturers/retail need to stimulate the market.
We've already seen Samsung with its cashback deals, now Sony with VAT-back - more to come soon, I'd expect.
And of course you'd expect the prices of products that've been on the market a few months to come down in price anyway - especially as there'll be a whole new 2011 line-up due in the Spring....
Just a quick tip for anyone off to argos.. be sure to buy another item at the same time, as they are giving away free argos vouchers.. the player is actually £99.99 which gets you 2x£5 vouchers free... if however you spend over £100 you get 2 x £10 vouchers... 1p into £10 Magic