...I know this topic has been discussed at length in several threads but I'm intrigued by the whole issue. Sony must be aware of the opinions of its consumers, they must have a design team that spend huge amounts of time designing their products, they have vast resources and the most advanced technology available...so why do they consider backlight bleed to be a non issue? Its strange that the TV's produced this year appear to suffer from this 'characteristic' more than last years, despite all the protestations of the consumer. If this was one area that might affect the number of sales they make surely they would dedicate resources to make sure their sets were no worse in this respect than the competition? Even if they didn't admit there was a problem with some of last years sets, you would have thought production would have been reviewed to prevent it occuring in future? Quite bizarre! I have a small screen Sony lcd which doesn't demonstrate any signs of bleed and I am a self confessed Sony fan but I must admit I would be a little cautious of buying a large screen set from them at the moment!