Just saw the review on the site and then read the review of the Sennheiser CX300. I have both sitting right here, and I have to laugh...
"poorly defined bass" for the apples????? WHAT??? The Sennheisers sound like listening to a bass heavy track on a walkman with megabass on the highest setting with all kinds of music. The Apple IEMs sound like you can tell the brand of bass guitar being played. Then again this is all my opinion.
I recommend the Apples on here not because of what i have read but because I have owned Sony EX71, Sennheiser CX300, Etymotic ir6i (i think that's the model), Shure SE210, JVC (£20, don't know model number) and Denon C351 earphones.
Apple's blow them all away by a mile in terms of balanced sound, well defined bass and clarity, in my own opinion. To the extent that listening now to Sennheiser CX300 earphones is unbearable.