Here is the deal - I agree that Plasma has the best picture quality - black levels, contrast etc etc. However, I live in HK, and 80% of TV viewing is still not in HD - its in 4:3 Standard Def. Personally, I really dislike watching 4:3 material after stretching or zooming the image to fit the full screen. If I watch it in 4:3 mode with black bars, I am really risking burn in with a plasma. This is not really the case with LCD. The problem is that I really want a massive TV - 60" + as my living room is quite big and I don't really like projectors (i have one and never use it because I don't like my living room to be pitch black). And a massive LCD TV is really expensive. So if I do decide to buy a plasma, do you still think I risk getting burn in if I watch 4:3 material using grey bars instead of black bars? Basically, this is the only reason why I am scared of buying a plasma.