bigblue235:
I'd have to disagree a little here, I don't think screen-burn is a complete non-issue. I imagine the prospect of it must put a few folk off buying a plasma, so if it wasn't an issue the plasma manufacturers would be making a point of telling people not to worry, instead of giving warnings on how to avoid it!
I'm currently looking for a second TV, primarily for gaming when my girlfriend is hogging the main set. I'd prefer a plasma, but am concerned by this issue, as I've seen a few screens that have suffered, one being a very recent set. So I visited a few shops and asked the question, and several salespeople were of the opinion screen-burn was a non-issue. But funnily enough, none would honour a return if it did happen!
I then emailed the manufacturer of the set I was considering buying, to see if they could offer any reassurance, but their reply worried me even more! I was expecting some of the suggestions, but there were others I couldn't/wouldn't go along with. And since they stopped far short of offering any guarantees that it wouldn't happen, even if I followed their suggestions, I decided against the purchase.
I'd recommend emailing the manufacturer of the set you're considering buying, to see if you can live with their suggested precautions. I would have bought the Sony W4500 instead, had it not been for the 36 page thread here...
Maybe I'm just unlucky though. I purchased an LCD computer monitor that was part of a faulty batch, that all had a menu burnt into the centre of the screen. A weeks worth of displaying full-screen single colours, followed by a months worth of general usage couldn't shift it. And the offending menu? The factory 'Burn In' menu!
It's not a 'non-issue' but if you use it sensibly it should not be a problem, hence my previous recommendation to use the new set carefully for the first few weeks, something which is supported by ISF calibrators and experts.
On one of the owner forums, a guy played games on his new pioneer from the off, sometimes hours, on a daily basis and he even fell asleep over it. Not surprisingly he got not just IR but screenburn. Over weeks of 'washing' it and using it more carefully, it has disappeared mostly if not entirely yet.
Modern good quality screens are much better but plasma is plasma and you have to use a bit of common sense.
regards