Hello all. I find myself in the position of looking to buy a new TV soon and for once pleasing the other half is NOT an issue (that's part of the reason I'm looking for a new TV). I'm just wanting to know if the new Philips 40PFL9704 or 37PFL9604 are worth the rather high prices been asked. I'm aware these are quite new sets, but if anyone happens to have bought one yet, I'd love to hear your comments. I know the mag reviewers seem to like them, so I'm pretty hopeful they won't dissapoint. I've currently got a 37" Samsung LCD (I forget the exact model number, but it's the one with the red bezel) and have been very happy with it, but I couldn't really afford anything more expensive when I got it, so I'm hoping the performance on the Philips sets is way better in all departments. Sorry, I've gone on a bit, any replies welcome. Ta.