fair enough , a big price hike was a no no , i wonder though , if they were not making money on the kuros , why ??? was it the cost of materials ?? prob not , so it must be production costs , but that dont make sense , i assume they were made on a production line , as i also assume all tvs are , so once the know how is there , and they start rolling off the line , surely the more they sell the more they make ?? , its hard to believe they got their sums wrong to the tune of £2.5k per set , maybe the chairman of pioneer had a "buggatti veryon moment " stood up at the board meeting and said , build me the best tv in the world at any cost , we will then sell them at half price .... the shareholders would love that ...