nick , what will you do if the review of the 7404 is very good , the price is right , and you are ready to take the plunge , and then you hear about the (all fictional ) new 8404 due soon ??? or maybe a sony w6500 in the pipeline ?? or a samsung c950 etc etc , my point being , seeing as you are seeking the best possible tv ( rightly so ) for your money , and have researched so thoroughly , would now be the right time to buy ?? next year the kuro is expected to be surpassed , how much its successor will cost nobody knows , but tvs are getting cheaper ( one benefit of the recession ) , i was thinking about upgrading but i think next summer , just before the world cup , is the best time to get a tv that might ( like the kuro ) be top of the tree for a few years ?? just my thoughts ...