OK, heres the rub - if sony made a 37" version then I'd be a happy man. 40" is too big according to the GLW, so my choice is either the Panny 37" plasma or the Sony 32"LCD. Assuming the sony has a more detailed picture than the Panny and my viewing distance is 10'- 12' will I notice the difference in picture quality? Or - should i be considering something else in the 37" range. I will mostly be watching Digital TV from Sky and DVDs although I will be upgrading to the Panasonic BP30 blu-ray in the next couple of months. Thanks people.