At least it doesn't look like a £60 printer/scanner a la Cyrus Lyric. Personally I like the design and although the colour screen is a bit glitzy for Naim, the rest of the design is sufficiently restrained brutalist to adhere pretty well to the tradition of the company.
I know Naim's sound is a bit Marmite, but I really admire their firm's forward thinking in developing products that seem to meet the way people want to listen to music and use their systems. Spec-wise these hifi stereo products compare pretty well even with bells & whistles AV receivers, which is no small feat.
Their inclusion of HDMI-ARC is a very sensible move an opens up the Uniti range to a much wider audience. And their built-in CD ripping (to attached USB sticks or HDD) on the Naim Star is really useful real-world feature. As is their built-in Tidal and Spotify Connect, something that many other manufacturers have still yet to cotton onto despite the repeated figures being released of how much people are streaming compared to downloading & physical media sales.
My only disappointment is the sizeable price gap in the range between the £1600 Unitiqute replacement, the Atom and the £3k Uniti Star. Even with the old range I thought it was a shame they didn't produce a 50wpc Unitilite without the CD drive, so you could have the slightly oomphier amplification of the Lite (over the Qute) but without paying for a component I wouldn't use.