Clare Newsome:
Sorry you feel that way, Nokz.
Re thin-ness of mag - 105+ pages of editorial in each and every issue; slimmer because of less ads (you may have noticed there's a recession on)
Firstly, I have to confess that I cancelled my subscription back in January. I only buy the specials now, combination of the swing towards Visual and MP3 type products and the fact that for two years I was constantly chasing the subscribtions department over non-delivered Ultimate Guides.
Having said that I would like to try and put some perspective on this, as a student, I subscribe to the BBC History Magazine, 96 pages, 16 of which are adverts and it costs £3.60 an issue. And that's published by a publicly funded organisation.
Simple economics, as with newpapers, the magazine doesn't cover it's publishing cost through the cover price, thus, the more pages of editorial you have, the more adverts have to be in there to pay for it. If you want a better, bigger editorial, demand more adverts, at least most of them are at the back of the magazine.