audiowizard:What I dont understand is, I have a Sony KDL-40W3000, this has no motion processing technology at all, and all my blu rays run silky smooth on panning shots, not once have I found anything to write home about. So it seems that tvs, whether it be 100hz, 200hz actually suffer more from motion blurring.
This is actually not strange at all, and many feel exactly like you. I will argue, that most TVs performs best with all the motion processing turned off. They simply do more harm than good. Leaving these features off leaves the TVs, well, more or less like your 40W3000.
There has of course been other improvements since you bought your last TV, so you will still experience a major improvement with a TV from 2009 or 2010, even with all processing turned off.
You can then wonder, why do TV manufacturers implement such features? Well, first of all, some people really likes it. Secondly, marketing is really a numbers game. Many people buy a TV purely based on specs, so the more impressive and fancy you can present your spec sheet, the higher the likelyhood people will buy the TV.
As already mentioned, plasma TVs have a much higher natural response rate, and doesn't really need all the fancy processing to produce a smooth picture. I you do not fancy the processing I definately recommend you look for a plasma screen.