Kuro 2

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Anonymous

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I still can't quite believe that Pioneer are dropping the 42" plasma...........and as from next year no more Pioneer manufactured plasma screens. Apart from 'streamlining' and 'efficiency' I am at a loss to work out the logic of it all.
 

Andrew Everard

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[quote user="david1997"]Apart from 'streamlining' and 'efficiency' I am at a loss to work out the logic of it all.[/quote]

According to Pioneer, that just about is the logic of it.
 
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[quote user="Clare Newsome"]
Excellence and business viability sadly don't always mean the same thing. Look at Concorde...

[/quote]

I tried but it was moving too fast!
 
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IMO, Pioneer just didn't get their business model right. Given the huge gap in market share versus Panasonic, maybe they should have lowered their prices so that they could capture market share and build up scale over time which should have lowered their production costs. Also, in terms of brand recognition, I think the Panasonic brand is more recognisable to the "average consumer". Panasonic has done a good job in advertising their brand and marketing their product specs well which can quite easily convince an average consumer to buy Panasonic over Pioneer.

If not for specialist reviews from magazines like What Hi-Fi, I might not have even considered a Pioneer as the brand recognition and in store promotion of the other brands like Sony, Samsung, Panasonic, Sharp, etc... are too strong to ignore.
 

Clare Newsome

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Nice sentiments, Seaking, but considering the relative size and wealth of Pioneer compared to Matsushita (Panasonic parent company), that's like asking why, say, Middlesborough don't hire Jose Mourinho and give him a £400m transfer budget to better compete against Man Utd and Chelsea. Just not an option...
 

skr1

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Thankyou for the rsponse and thanks Clare for the link ! looked at the report when first posted on what hi fi .

I do feel that pioneer should price the uk kuro2 model according to the USA market price . dollar value to pound value Not a pound for a dollar

as seems to be the case..And Why?
 

Clare Newsome

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Simple - economies of scale.

If you know you're going to sell many, many more sets in the US - where huge sets are far more the norm - the cost-per-sale for those US-specific, NTSC sets becomes lower. Which can then be passed on to the consumer.

A relatively small market like the UK, however - where 50in+ plasmas, let alone 50in+ premium plasmas, are a rarity, and which requires its own, bespoke territory tuner (ie Freeview) - is a more expensive proposition for Pioneer.
 

Andrew Everard

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[quote user="skr1"]I do feel that pioneer should price the uk kuro2 model according to the USA market price . dollar value to pound value Not a pound for a dollar[/quote]

If it did, it'd be unique among consumer electronics companies. No, scrub that - manufacturing companies full stop.
 

skr1

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Just got back from Ireland

Thanks for the reply . To reduce price should encourage more
Sales
They need to take note of Panasonic now they have a common
Cause [quote user="Clare Newsome"]
Simple - economies of scale.

If you know you're going to sell many, many more sets in the US - where huge sets are far more the norm - the cost-per-sale for those US-specific, NTSC sets becomes lower. Which can then be passed on to the consumer.

A relatively small market like the UK, however - where 50in+ plasmas, let alone 50in+ premium plasmas, are a rarity, and which requires its own, bespoke territory tuner (ie Freeview) - is a more expensive proposition for Pioneer.

[/quote]
 

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