I thought I would buy a Sony 40w4500 just before Christmas but being prudent or in other words tight with my money I would wait until after Xmas when demand diminishes. I suppose the bottom line is I got it wrong again! Since Christmas the price has increased from ~£850 to the cheapest at present from Dixons with a voucher at £882 (if you want to wait 28 days) everybody else is nearly £900. My question is what is going on with the retail business? Inflation is at all but at a stand still, vat has been reduced by 2.5%, UK, Japanese and the world economies are at the verge of collapse and politicians are saying we need to get more consumer spending, meanwhile the cost of this and the Panasonic counterpart are costing at least 3.5% more than an month ago. This is a serious question can any retail or What HiFi answer the query?