welcome to the forum. I have recently just decided to go down the AV route having sold my KEF LS50 wires less 2's which I loved for stereo.
I have gone down the AV route as moved into a houe which is set out well for AV and already had 5 ceiling speakers all built in. I was using these with an old Denon amp for AV and the KEF;'s for stereo but wanted more form AV.
So I sold the KEfs and bought a Denon 6700 receiver, Used the ceiling seakers a bit then I have just bought some MA Gold 100's standmount as fornts and a Gold C250. Ive then used 4 of the ceiling ones for atmos and am currenlty using some old radius as rears. The plan is to get the Gold 200's foloorstanders next and move the 100's for rears.
Anyway back to your point, in purchasing the gold fronts from Richer sounds I did set up a couple of demos, they were really helpful and one of the tests involved the Gols 100's and 200's using a 6700 but also with a power amp for the fronts.
They set up an Emotiva XPA 2 gen 3 -
https://www.richersounds.com/emotiva-xpa-2-gen-3-black.html
I would highly recomend this set up the sound was noticably better than a direct comparision to using just he 6700 av amp.
The beuty of the emotiva is that is is modular and extra channels can be added for a smallish outlay, it can also be bought for just a little more as a 3ch to start with or 5ch.
This is definatley my next upgrade after the 200 fronts. I initally intended to go for a stereo amp to connect to the AV receiver but it would not integrate as good (messing with volume etc unless it has an AV feature) and you will be paying for extra feature you dont need (pre amp section, probably a DAC etc). I actually considered getting a stereo amp and just changing the speaker cables over when I wanted to listen to music, effectively having two systems but again a little pointless when the power amp option is so seamless. The other benefit of using the Emotive (or other 2/3/5 ch power amps) is the front 3 or all 5 will have the same amplification so should integrate better. You could go the whole hog and get 7 or 9 channels and power the atmos but not sure that is needed. Also although i dont find HEOS as good as the streaming facility on the KEFs it does allow me to stream through the 6700 and still sounds good.
Final point, and probaly one that some may cringe over ive started to enjoy listenin to music via my current 6700 (no power amp yet) in 5ch stereo, it does sound very good even without the power amp.
Richer sounds do the 603's so im sure they would set them up for you if you have one local and you could test the difference. The Emotiva range has a step up option from the XPA gen 2 also with the suffix of 'DR' on the model which is supposedly even better as it has seperate amps for each terminal and has more power but does get costly.
Have look and see if you can get an audition im sure you will be impressed.