iFi's GO blu portable DAC promises to give your phone the audio boost it needs

[What Hi-Fi?]

Want to improve your phone's sound quality, simply and affordably? Then what you need is a portable DAC...

iFi's GO blu portable DAC promises to give your phone the audio boost it needs : Read more

 

[Navanski]

I'm not sure of the purpose of this article. It's not a review - no mention was made of the listening experience or the UI. It's also not like this is a revolutionary or cutting edge product. The author made comparison in functionality to the Audiolab M-DAC nano and I can see a likeness to the Radsone ES100.
So I'm left in the dark. Space filler? Clandestine advertising? Answers on a postcard to.........