Back from the demo. Here are my thoughts:
Build quality: Absolutely stunning; aluminium and glass. No plastic in sight! The remote is a work of art, made from a single block of aluminium. I have no doubt in mind that this will last for 10-20 years easily, only limited by the LCD panel's lifespan. The speaker pops out from the bottom and widens when you switch the TV on. Nice! The stand is stunning, and the TV moves fluidly to your desired position controlled by the remote. You also have the option of tabletop mounting, wall mounting with ability to angle the TV to any one side via the remote, and fixed wall mounting which can manually be moved.
Features: 6 HDMI inputs, with HDMI 1 supporting HEVC codec as well (their claim, no idea what it means: the feature should be in the TV and not HDMI port!!). Already HDMI 2.0 out of the box (not needing an update as claimed in the news stories). Clever brackets to mount Apple TV, blu ray player and Sky HD box to the back of the TV. The blu ray players that can be mounted this way are limited, as they need to support top loading. They had Panasonic BBT01 which is really slim! Edge-lit as mentioned. Samsung panel. There's a sliding plate at the back to hide all the HDMI inputs. The TV apparently comes calibrated from the factory, and each TV is personally checked by a person. Obviously, no match to calibrating in your own house, but better than other brands. The remote controls the blu ray player, Sky HD box as well.
Performance: Bear in mind that the TV was located near the entrance to the shop on a very bright day. So my observations are rather limited.
1) Backlighting: Appeared uniform, with no obvious clouding (you need a dark room to confirm that).
2) Blacks: Looked rather deep, but not perfect black. The picture was a black sky, so cannot comment on shadow details within the blacks.
3) Colours: Accurate and bright. Absolutely no issues here.
4) 4K images: Simply stunning; good motion control and pin sharp images, even from 3 feet distance.
5) 1080p: Again very sharp. Did have some motion issues on fast scenes.
6) SD images: Disappointing, I must say. Samsung and Sony are better here. Very soft images.
7) Sound: The TV has an array of 8 speakers, with dedicated 3 channels. If you connect to surround sound speakers, the TV speaker becomes the centre channel. TV sound is above average with clear midrange and dialogue clarity. Overall, it did sound a bit flat. When connected to Beolab 14, I was stunned at the sound. Those little speakers defy their size, and go real loud without distortion!! Movies and music is much livelier, and fast and deep bass from the subwoofer! I think it's good value at £2500.
Warranty: 3 years. B&O is known to support and repair its products for upto 20 years.
Price: £5995 for TV only, goes up to £7500 with the stand. The entire package with the fancy stand and Beolab 14 is £10000, with speaker stands and brackets for blu ray player etc. thrown in for free. The price includes installation, including burying the cables in the wall if needed. They won't repaint and finish the wall. They also allow home demos, and will deliver and collect it, including weekend demo. Bear in mind, despite 4K, it's one of the cheaper TVs, almost half the price of Beovision 11. They're selling it at low margins for greater volumes. The dealer says that he's already sold 11 out of the first lot of 20 TVs.
I don't mind the price, but SD picture quality and the fact that it only comes in 55-inch size are deal breakers for me.