Hello, Am I missing something in this energy rating system? I have never even considered energy consumption when buying high fidelity products in a HiFi shop. But I have came across this phenomena while perusing the TV's in a well known department store beginning with the letters J & L. The young lady advised me to buy using the energy rating when buying a TV? The two TV sets I was looking were both Panasonic; The TX-L55WT65B (LED) @ £2449 and the TX-P55VT65B (Plasma) @ £2399. The LED claims 126kWh/ year and the Plasma claims 330kWh/year. Assuming 14p is the cost per kWh. The running costs are £17.64 against £46.20 annually. So for an extra £50 of my hard earned cash I get a saving of £28.56 per annum. Which means in two years I will be better off by £7.12! Without sounding ungrateful to the advice I spend more than that on Cigerettes every day. Am I missing something here? Have I got my sums wrong? (The LED iTV s admittedly giving away an I-pad by redemption but this just usually means no one wants to buy it and they are giving away free stuff to try and offload it).