Although Bose didn't invent the sub/sat market, you could argue that they invented the 'lifestyle' market. All products have their place in the market, and as much as we audiophiles like hulking great speakers with cable thicker than hosepipe and multiples boxes, the majority don't. Most people want something functional, discreet, and simple to use. Bose does just that. many others have copied, and failed, as with B&O. Of course it's going to be overpriced to us, but to those who want a system the whole family can use, and not have it dominate their every day living space, it's worth every penny.