bigboss said:
In the same way as you would go for better amplification when choosing your AV receiver despite never listening at loudest volume? :shifty:
Right, but an equivalent argument with regard to video performance would refer to native contrast rather than brightness.
As we both know, many televisions out there already can produce a far brighter picture in Dynamic mode than recommended by organisations such as THX and ISF. However, a fair proportion of these televisions have poor native contrast.
Improvements at the lower end of the contrast spectrum are far more desirable; and the current trend away from self-emissive panel technology means we're moving backwards in terms of native contrast performance.
If Dolby's claims related to native contrast I'd be genuinely intrigued. However, Dolby only makes claims about panel brightness gains, at a factor of 40, no less.
Such "gains" are entirely superfluous in terms of domestic viewing requirements, and offer no advantage when watching at lower brightness levels.