Hopefully not! In my case, as I tend to watch films on Blu Ray fairly often, I'm happy that I own a 1080p screen. I can quite understand, however, that those with 720p max resolution televisions wouldn't necessarily feel inclined to upgrade. As far as I understand, 1080p streaming is in the pipeline from some servers (LoveFilm, for example), though I'm happy to be corrected on that point. I think we just have to wait for services to catch up fully with technology...