Gander:so would this mean some people would fear for their jobs as calibrators or is it just a gimmick that would never get close to having someone calibrate your system for you. ie is it worth it??
No, quite the opposite if anything. It opens up a whole new market for calibrators. Previously, only certain panels and consumers tv (eg. certain Pioneer Kuros) had special menus that could be accessed my calibrators using custom software, thus they were labelled ISF calibration ready. This meant that they could perform operations such as colour management and gamma curve correction for each individual source hooked up to your panel in situ, thus maximising the performance of everything.
The ability to do this on a receiver is new. It means that even those people without ISF ready tvs can have the service performed at receiver level which has a number of advantages. Firstly, it could mean that the picture quality could be adjusted to compensate for any shortcoming that the tv might have that cannot be corrected in its own user menu. Secondly, it should allow for greater flexibility. Previously, if you had everything going into your tv via the receiver, a certain amount of compromise was necessary such as if you had a number of devices, each with there own possible picture quirks, sharing one input. The calibrator would have to find the best balance between those devices. Now, that's no longer necessary. Whether it's worth it or not will depend on the individual and how much they're willing to spend to get the best out of it. Certainly, if you've dropped a grand on a receiver, and have some good quality decks hooked up to it along with a good quality display at the end, it's nice to have the option.