Yes, Amazon did make it deliberately difficult to cancel Prime

lovlid

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May 24, 2009
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‘Companies such as Amazon’
As a ,,ahem,, journalist, do you not think, in the interest of fair and unbiased reporting, that you could mention these other companies.
Obviously Amazon is not the only company to do this, as you well know. Probably the worst and most terrifying company to do this is Sky. A company who you give five stars to, in your often updated, thrice yearly, glowing reviews, but never mention the agonising trial that ensues when trying to downgrade their services, never mind cancelling them.
 

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