Shame, cos zinio seem to be taking a sizeable cut with mixed levels of performance. I guess when there is greater competition in this area prices will fall and performance will improve.
We hope so: current digital magazine distribution channels are pricey, and Zinio is by no means the most expensive.
In a model such as the US one, where giveaway subscription prices are the norm in the pursuit of the numbers game, that's not so much of a problem: after all if you are selling an $8.99 magazine for 81c, it probably doesn't matter to you that you're in fact only seeing 56c, or maybe as little as 49c, of that.
But on a magazine selling for £3.50-something as a digital edition, losing a sixth of that as VAT (no VAT on print magazines), plus a further 30-40% to the digital company, is something of a pain, to say the least.
You pay £3.50-something for the digital magazine, we only see about 35% of the actual cover price of the magazine print edition. Not good.