Sounds like an ad, but Virgin's recently new V+ box, made by Samsung, is superb. Upscaling SD broadcasts to 1080, with Hd briadcasts generally superb, it has three tuners, one more than Sky, so one can record two while watching a third. Coupled with my new Panasonic L37V20, the picture is of dazzling sharpness and brilliance. Sky has of course a greater content, but for anyone requiring general average viewing, I would certainly recommend Virgin - if your neighbourhood has cable!