After visiting my local Sony centre to look at various tv's mainly 37"lcd,I was advised that I would be better off getting the 40"model(kdl40s4000)which was not only slighter bigger but was also full hd and at this present time came bundled with a choice of three home cinima set ups free,one which was a stand with built in speakers and sub(rhgt500).Iwas told that the tv model was a brand new model but have had trouble finding out about the model number online.I can appreciate that this sort of system setup is not what the experts would buy bbut I am looking for a good viewing experiance to watch movies(eventually blue ray)and v+ on with my family,the cost of this package is £800,would be greatful of any advice or alternative,thanks Mac.