Cofnchtr:Hi,
If you don't NEED the analogue outs that are on the Sony but not the Pioneer, then the Pioneer beats it in my opinion (I just had a demo of both).
Ether machine will give you a cracking picture though so test for yourself if possible.
Cheers,
Cofnchtr.
I got the S760 recently but I think the picture looks slightly dark and unnatural on my Panasonic plasma (probaly calibrated to shine on Sony LCD). I am now thinking of returning it. I don't need all the trimmings with the Sony, so purely on PQ and Sound would you say the Pioneer beats the Sony?