Heh, I know what you saw...!
No idea mate, but the build's looking good and the couple of reviews I've seen from other owners sounds positive. Not sure what the internals are like, but £350 is a tad high IMO. Given the 717 can be had for less than £200, this needs to be a damn good amp to better that (or the higher end models in later years - the 917, AU-X11, etc.).