Another vote for the Philips. I had a v20 briefly but returned it as I found it a bit underwhelming (...and this coming from a Panasonic fan - been very happy with a px70 plasma for years). The Philips is lovely though - and although ambilight can be a distraction it's easily turned off.
According to the reviews the Panasonic has the best picture quality seen on 2D and 3D and when i had a demo it was awesome. I would be interested in seeing this other TV mentioned