Given that smart TVs take all this data anyway without really telling us, at least Telly is transparent. I think it's worth seeing what it's all about... Google, Facebook, Amazon, Apple, and Microsoft already collect more data on us than we can pretty much comprehend anyway. I reserved one... It could be awesome... It could be a dud... Only way to find out is to give it a chance... They got the founder of Pluto TV and several people from Vizio behind it... So it's got legitimate people working on it in my view.