I can't believe people actually fell for it!
http://www.mobilenapps.com/articles/9329/20130923/ios-7-make-devices-waterproof-%E2%80%93-many-fell-prank-already.htm
http://www.mobilenapps.com/articles/9329/20130923/ios-7-make-devices-waterproof-%E2%80%93-many-fell-prank-already.htm