So he's lost £200 on someone ordering them and sending them back after playing with them for a few days. Who'd be a retailer these days?
Excuse me digressing from the OP but online is the problem. Distance selling regs. Anyone can buy anything and back it <14 days later for any reason at all. Its basically 'free home demos, for everyone' and someone has to pay for this at the end of the dayI'm sure there's still margin there, but it's not a fun time to be selling anything other than online.