Let me start by saying my 65 LG OLED C8 is amazing and I've not seen anything close in the stores that isn't OLED. The color and resolution is as good as it needs to be and any of the "problems" people claim about brightness is bogus, because when you watch HDR on Netflix and Amazon the subtitles will burn your retinas out and blind you if you don't change the default color to gray so I'm tired of hearing about brightness levels on OLED (and my settings aren't even close to 100). These displays look amazing and I've never had burn in issues, so squash the fear mongering.
What's the next step? Motion handling. A race to 1000 hz. All you gotta do is google search blurbusters and you can find our what out real issue is. No screen and content is available that isn't cringe-worthy for me when fast panning occurs. I won't be upset at 8K content but 4K OLED TV looks good enough at this point. We need 1000hz refresh rates and 0 ms input lag and video content without motion blur. Any other conversation about display quality I'm not interested in .