Clare Newsome said:
From talking to my teenage stepson and his mates (none of whom have iPhones), the BlackBerry is more popular because of BBM, and Android phones because it's far easier to load/share music/video content than in the 'closed' Apple environment.
There in lies HTCs bigest problem: they are not part of the conversation. Android vs Apple vs Blackberry. HTC, Samsung, Motorola etc take all the risk, put up the capitol, have to fight Googles Android patent suits against Microsoft and Apple, but at the end of the day, they are not Android. They are HTC.
Androids biggest problem arguably is fragmentation, but the Android manufacturers problem is that they operate under a very powerful brand that does not belong to them. How do you differentiate yourself in this market when you are not even part of the conversation?
Buying a very trendy up and coming electrical brand with support from a number of respected artist, that would be a great way of differentiating your self as well as buying your self a strong brand. So back to my origional point, this aquisition is not about sound quality, it is about brand.