Chewing this one over, it may turn out to be good for Sky HD subscribers. If Freesat offer C4 HD, ITV HD and BBC HD, I would imagine a lot of people would cancel their Virgin subscriptions especially and Sky HD would have to start bringing more channels to the table in HD. Otherwise, I would imagine there would be a shortage of subscribers willing to fork out for an HD box, £10 a month more for less (of any worth) HD channels and then a further £10-£15 a month more for films and sport in HD. These would be the only exclusive channels really and would be costing £25 a month more than Freesat.