Chord Company's reborn English Electric launches its first product


Well-known member
Feb 17, 2011
£450?! I thought I was being a bit decadent by spending an extra £2 for the aluminium case on my 8 port TP-Link switch but I feel better knowing it was still £433 cheaper than this one!!
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Big Aura

Well-known member
Oct 13, 2008
Founded in 1986, English Electric (as it became known from 1918) grew into a manufacturer of electrical equipment and machinery, specialising in motors, transformers, railway locomotives and traction equipment, before expanding into consumer electronics, computers and aviation years later. After several mergers, the name was lost in the late '60s – only to be reborn in the audio sector here in 2020, over 50 years later!


Well-known member
Feb 18, 2020
This cannot be anything other than snake oil, surely?

Let's go through the process of getting some music from one device to another over a network. The sound is digitised into whatever format one chooses - and here there is definite opportunity to lose or gain quality. But once it is digitised the parcelling up and unpacking of the digital stream into ethernet IP packets is carried out by the devices at either end. They are in control of how accurately or otherwise this process is performed and this is very well understood science. If this did not work correctly then we would not be able to use ethernet as a transport medium for anything as files would be corrupted right left and centre. That doesn't happen! There is error correction and error detection built in to the ethernet standard.

The switch sits in the middle of all the kit and has a minimal contribution to make, assuming it is doing its job correctly. It just receives packets and passes them on, and the bandwidth of any switch is generally vastly greater than is necessary in a home environment.

Where is the evidence that this ridiculously expensive and vastly over-engineered device makes any measurable difference at all to the sound when compared A to B?

Come on, What HiFi - where is your critical and sceptical journalistic approach when it's needed? Don't just swallow the hype - test the assertions! That's what journalism is all about. If you don't do this then companies can offer anything at any price and make mugs out of us all.

If you can measure a difference then I am prepared to eat my words, but I struggle to understand how it would be possible.
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Mar 17, 2020
Of course, it's snake oil and anyone who understands networks can prove it to be so. Measuring is so 21st century. What HiFi, though not terrible, is not big on a critical and sceptical journalistic approach. Even something it can control, site usability which is in the customer's interest, is sacrificed to the commercial pressure of clickbait. So many predictable reviews though, as much influenced by manufacturer and price. Do the maths, if Chord makes a £300 profit for no rope at all that money can be spent on advertising...


Well-known member
Even something it can control, site usability which is in the customer's interest, is sacrificed to the commercial pressure of clickbait.
Every site which finds itself under the control of Future Publishing, goes the same way...

One of the main "advantages" of this device appears to be reduced jitter but, surely any decent DAC (or DAC equipped streamer, amp etc) will have it's own clock and kill jitter itself.


Well-known member
Apr 17, 2020
I remember when magazines (WHF included) used to test different HDMI cables and wax lyrical about how the ludicrously expensive ones led to improved picture quality. Until it was proven beyond doubt that they didn’t affect the data being transferred. I wonder if the same might hold true for this product.
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