My everyday record cleaner (before each play) is the carbon fibre brush (the one with two rows of bristles and soft material inbetween to collect the dust) priced at around £7. It used to be called the Hunt EDA (had one of those decades ago - before my toddler decided to clean some toys with it!) and the design hasn't altered at all. Great for getting out dust, removes static and the soft material part can also be used to gently clean the stylus.
Can't say I use anything else, although once or twice with s/h purchases with a few too many greasy finger prints on them I'll use some warm water and fairy liquid.