Hmmm. I wouldn't say it's gimmicky, but should I pay £350 more? The guy at sevenoaks said the ASW610XP sounds like a 'Boom Box' He was either treating me stupid, or was he right? I may go back there for another listen. He let me listen to the 683's and the PV-1 together, it sounded great, although, the excitement was slightly low. Anyway, should I pay more for the PV1?