‘This means that the new, baseline iPad is £130 / $120 / AU$200 more expensive than the previous generation iPad. Ouch.’
Actually, it is worse than that. The 9th generation model increased in price from £319 to £369 when this 10th generation model was announced (yes, the old model now costs more than it did when it was the new model). So there is really a £180 rise, or 56%. Crikey.