It works and I bought stuff today and friends have used it too.
...Please complete your purchase by the 7th (inclusive) of October 2013 and benefit of a 10% discount by using voucher code:
SORRY1013
Also valid in the Sony store, outlet, on top of existing reductions...
https://outlet.sony.co.uk/shop/b2c/start/(xcm=PCM_b2ccrmstandard)/.do
Or
http://www.sony.co.uk/hub/sony-store-online
...Please complete your purchase by the 7th (inclusive) of October 2013 and benefit of a 10% discount by using voucher code:
SORRY1013
Also valid in the Sony store, outlet, on top of existing reductions...
https://outlet.sony.co.uk/shop/b2c/start/(xcm=PCM_b2ccrmstandard)/.do
Or
http://www.sony.co.uk/hub/sony-store-online